REDWOODS, INC
We were challenged to break out of Redwoods’ traditional audience. They wanted to pursue more accounts and relationships with families with smaller projects in mind. And they needed to show a little more context around where they were located to help people find them easier.
The Strategy
To help Redwoods achieve this goal, our solution was to create content designed for social media, capture more finished projects, and show a wide range of what they carried. We also included drone footage to show their specific location. We worked with them to make sure these solutions fit their needs and brand.
The Outcome
We created a series of videos geared toward DIYers showing the possibility of what could be with a little help from Redwoods lumber. We used dynamic shots that focused on product, customer service, and finished project to convey a sense of what ‘could be’ and entice a younger audience to check them out.
